Goodbye to global goodies. A leading international pharma trade group updated its guidelines for 2019 to strictly forbid all gifts, or “goodies,” handed out by prescription drug makers.
The International Federation of Pharmaceutical Manufacturers and Associations (IFPMA) made the change in part to eliminate exceptions that allowed customary gifts to mark national, cultural or religious events. The group specifically called out two of them—mooncakes and condolence payments—traditional in China.
In China, mooncakes are customarily given as gifts, but the practice came under scrutiny as drugmakers distributed ever-more-elaborate—and expensive—versions that earned a reputation as bribes. The same issue arose around condolence payments traditionally sent after a loved one dies. The Chinese government cracked down on both practices in 2013 in a wave of anticorruption campaigns.
by Beth Snyder Bulik
Read more here.